• March 31, 2025 |
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The Evolving Role of HSAs and FSAs in American Financial and Wellness Strategies

Health savings accounts and flexible spending accounts are evolving beyond medical expenses, funding everything from gym memberships to retirement savings. As Americans seek creative ways to utilize these accounts, the potential for financial planning grows alongside emerging wellness trends.

by Jack Smith |
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In a landscape where financial acumen often intertwines with health and wellness trends, health savings accounts (HSAs) and flexible spending accounts (FSAs) have emerged as unexpected players. Originally designed to ease the financial burden of medical expenses, these accounts are now being stretched to their creative limits.

Americans are discovering that these accounts can fund not just medical necessities but a range of wellness luxuries—from cold-plunge tubs to gym memberships—and even bolster retirement savings.

Morgan Goodstadt, a registered dietitian in Greenwich, Connecticut, is at the forefront of this evolution. Her virtual private practice, Good Nutrition, now accepts payments via HSAs and FSAs, allowing her clients to utilize these funds for nutritional counseling.

In Goodstadt’s view, the system democratizes access to health services, offering people more flexibility and options. She explains, “It’s just giving people more options,” a sentiment shared by many navigating the multifaceted uses of these accounts.

HSAs have become a favorite for those wanting to hedge against future health care costs while simultaneously growing their savings. Unlike FSAs, where unused funds forfeit at the year’s end, HSAs offer a rollover advantage, giving them an edge as a “medical IRA”.

With contributions being pretax, savvy individuals can let their savings grow, potentially amassing a hefty nest egg for retirement. For some, the ultimate dream is to reach a seven-figure balance by retirement, spending those funds without penalty on non-medical expenses after age 65.

However, the road to such financial savvy isn’t paved for everyone. Access to HSAs requires enrollment in a high-deductible health plan, which, while lowering monthly premiums, demands preparedness for hefty upfront medical expenses.

This prerequisite sidelines many who can’t afford the high deductibles, leaving them unable to leverage the full potential of HSAs for investment purposes.

Despite these hurdles, the allure of HSAs is undeniable. The Employee Benefit Research Institute highlights the staggering health care costs awaiting retirees, with a 65-year-old couple needing approximately $430,000 to cover medical expenses alone.

It is a sobering figure that underscores the importance of strategic financial planning.

Yet, HSAs aren’t without criticism. Some argue that these accounts disproportionately benefit those who can afford to let money sit and grow. Health economist Sherry Glied describes HSAs as “a tax advantage for better-off people,” pointing out the imbalance in benefits.

Furthermore, many employers fail to contribute to their employees’ HSAs, particularly small businesses, which exacerbates the disparity.

The IRS has also raised eyebrows at the burgeoning trend of using HSAs for non-traditional expenses like wellness products. Companies such as Truemed are testing the waters by facilitating HSA and FSA spending on wellness services, though this has prompted regulatory scrutiny.

According to the IRS, a doctor’s note based on self-reported health information shouldn’t suffice to deem such expenses tax-free medical costs.

As the narrative around HSAs continues to evolve, one thing is clear: their role in American financial planning is expanding. The number of HSA holders investing their balances is slowly rising, signaling an increased awareness of their potential.

While not yet a widespread strategy, this trend offers a glimpse into a future where HSAs might become a cornerstone of retirement planning.

In the end, the story of HSAs and FSAs is one of ingenuity and adaptation. They reflect a broader trend where financial tools are being reimagined to meet the complexities of modern life.

Whether it’s funding a wellness retreat or securing a financially stable retirement, these accounts are proving that with a little creativity, the possibilities are as vast as they are promising.

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