In an industry often characterized by its steadfast, almost glacial, pace of change, a quiet revolution is underway, driven by a new breed of technology-first companies.
This week, Roamly, a name increasingly synonymous with digital innovation in the insurance space, garnered a prestigious Celent 2025 Model Insurer Award for Innovation Execution, shining a spotlight on a breakthrough that promises to reshape the very bedrock of insurance operations.
The accolade celebrates Roamly’s proprietary Actuarial RaterTM, a tool that, in the words of Roamly’s General Manager Brad Simmons, “changes everything.”
For decades, the actuarial profession, the analytical engine room of insurance, has grappled with cumbersome processes.
Developing and deploying rating plans—the complex algorithms that determine premiums—across myriad states, each with its own regulatory nuances, has been a Herculean task.
It’s a process historically measured in months, requiring extensive cross-functional coordination, laborious regulatory reviews, and custom engineering.
The Actuarial RaterTM, powered by artificial intelligence, slashes this timeline to mere days.
This isn’t just about speed; it’s about empowerment and efficiency.
Actuaries, the unsung heroes who calculate risk and structure policies, have often found their analytical prowess bogged down by administrative bottlenecks and an over-reliance on IT departments for implementation.
Roamly’s AI-driven no-code rating module liberates them, allowing them to independently manage and deploy rating plans with unprecedented agility.
It’s a profound shift, transforming a process that was once a significant operational drag into a fluid, responsive function.
“We deployed AI to breakthrough operational bottlenecks to deliver business impact more efficiently while maintaining the accuracy and reliability that insurance operations demand,” Simmons explained, underscoring the delicate balance of innovation and precision required in such a regulated field.
This blend of cutting-edge technology with an unwavering commitment to accuracy is precisely what caught the eye of Celent, a global research and advisory firm keenly attuned to the pulse of financial services innovation.
Juan Mazzini, Celent Insurance Director, lauded the Actuarial Rater’s ability to dramatically reduce implementation timelines and resource requirements, enabling swift market responsiveness—a critical advantage in today’s dynamic economy.
Beyond the immediate operational gains, Roamly’s innovation speaks to a larger, more strategic transformation within the insurance landscape: the rise of embedded insurance.
As digital platforms become the primary interface for consumer interactions, the ability to seamlessly integrate insurance offerings directly into the customer journey—be it at checkout for a travel booking or within a mobility marketplace—is becoming a competitive imperative.
Roamly’s Enterprise Platform, of which the Actuarial RaterTM is a core module, is purpose-built for this future.
It allows insurance carriers and marketplaces to launch turnkey insurance programs under their own brand, grow revenue, manage compliance, and stand up new offerings faster than ever before.
Kelly Lau, Roamly’s Head of Product, offered a refreshing perspective on their development philosophy.
“The insurance industry loves buzzwords like ‘digital transformation,’ but actuaries are still using the same processes built decades ago,” she observed, cutting through the hype.
Roamly’s approach was fundamentally different: instead of building technology and forcing actuaries to adapt, they deeply studied the actuaries’ real pain points and unmet needs around administrative efficiency.
The Rater was then crafted around that reality, addressing a level of problem-solving around agility that simply didn’t exist previously.
This user-centric design ethos is a hallmark of truly impactful innovation.
Roamly’s roots as a core business within the Outdoorsy Group, a pioneering travel and hospitality company that integrates marketplace technology, insurance, and real estate, provide a unique vantage point.
Their direct-to-consumer suite of specialty insurance products for RVs, boats, and motorcycles, combined with their enterprise platform, demonstrates a comprehensive understanding of both consumer needs and the underlying infrastructure required to meet them.
Their deep industry expertise, honed through years of collaboration with leading national carriers like Progressive, Safeco, and Foremost, further solidifies their position as a genuine thought leader, not just a tech vendor.
The Celent Model Insurer Award is more than just a trophy; it’s a powerful validation of Roamly’s mission to modernize insurance infrastructure for the next generation of mobility and beyond.
It acknowledges a company that isn’t merely tinkering at the edges but is fundamentally reshaping how insurance products are built, distributed, and optimized at scale.
In an era where digital agility is paramount, Roamly’s Actuarial RaterTM stands as a testament to the fact that true innovation isn’t about flashy new apps, but about intelligently solving deeply entrenched problems with practical, scalable tools that propel an entire industry forward.
It’s a clear signal that the future of insurance is not just digital, but intelligently designed and profoundly agile.
