• March 11, 2025 |
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Navigating the Automation and AI Landscape: A Strategic Approach for Businesses

As businesses face the automation and AI dilemma, experts advise prioritizing process automation before diving into AI. A strategic approach can lead to significant efficiency gains while ensuring that the right technology is adopted at the right time.

by Jack Smith |
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In today’s rapidly evolving technological landscape, businesses stand at a crossroads, faced with the daunting decision of how best to harness the power of automation and artificial intelligence (AI).

While AI has captured the imagination of industries worldwide, the question remains: is it truly the panacea for all business woes, or should companies take a more measured approach and prioritize process automation?

Alexandr Khomich, founder of Andersen, sheds light on this pressing dilemma.

As AI continues to make waves across sectors, many business leaders are scrambling to adopt this technology, fearing they might be left behind if they don’t.

Yet, Khomich argues that before diving headfirst into AI, companies should first focus on automating their existing processes.

Consider the staggering figures from McKinsey, which reveal that about 50% of current work activities, equating to nearly $15 trillion in global wages, could already be automated with today’s technology.

This seismic shift might fully materialize by 2055, or even earlier, depending on various socio-political factors.

It’s clear that the automation train has left the station, and businesses would do well to hop on board sooner rather than later.

AI’s potential is undeniable.

By 2030, generative AI could automate up to 70% of business activities, transforming how we work across nearly all occupations.

Yet, as Khomich points out, not every company needs AI—at least not immediately.

The numbers tell a compelling story: 65% of businesses have embraced smart technology in at least one function, and this is just the beginning.

In the realm of recruitment, for instance, AI-driven automation is revolutionizing hiring processes.

Andersen’s own solution exemplifies this trend, allowing companies to streamline their recruitment efforts with algorithms that match candidates to job requirements, conduct unbiased interviews, and manage the entire hiring process.

The result? Recruiting costs slashed by 40% and tasks completed in half the time.

Beyond recruitment, automation finds diverse applications.

One banking client uses Andersen’s AI solution to evaluate call center communication quality, showcasing the versatility of these tools.

However, Khomich cautions against viewing AI as a universal solution.

For many, a simple upgrade of existing systems or a move to cloud computing could yield the desired efficiency gains.

Surprisingly, in 2023, only 8% of EU businesses had incorporated AI, challenging the common perception of its ubiquity.

This statistic underscores the importance of strategic planning over blind adoption.

A successful AI journey requires a keen understanding of data quality, model accuracy, and the specific business case at hand.

As companies grapple with these decisions, the need for a bridge between business and IT becomes apparent.

Khomich suggests enlisting external experts to conduct audits and assess whether AI is necessary.

These specialists offer fresh perspectives, enabling businesses to identify gaps in their IT infrastructure and make informed choices.

Ultimately, the key takeaway is that while AI holds transformative potential, it is not the starting point for every business.

A thorough assessment of current needs, guided by strategic partnerships and expert insights, can pave the way for more effective automation and, when the time is right, successful AI integration.

In this ever-evolving tech landscape, the winners will be those who can deftly navigate the balance between automation and AI, crafting a future-ready strategy that elevates their business to new heights.

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