• September 26, 2025 |
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BRICS+ Fuels Global Economic Shift

The BRICS+ coalition is driving a profound global economic shift, with emerging markets outperforming and challenging G7 dominance. Investors must actively adapt their strategies to navigate this evolving global order.

by Jack Smith |
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The global economic chessboard is undergoing a profound rearrangement, and the pawns of yesterday are emerging as the kings and queens of tomorrow.

After years in the shadow, emerging markets are not just performing; they are “shooting out the lights,” as one expert puts it, signaling a seismic shift that investors ignore at their peril.

This isn’t merely a cyclical upturn; it’s a fundamental recalibration of power, with the BRICS+ coalition at its very heart.

Consider the numbers: the iShares MSCI Emerging Markets ETF has soared by nearly 29% this year, while its BRICS-focused counterpart, the iShares MSCI BIC ETF, is up a robust 23.4%.

These figures comfortably outstrip the 16.6% return of the Morningstar Global Markets Index, painting a clear picture of shifting momentum.

This performance, according to Maria Vassalou, head of Pictet Research Institute and a seasoned analyst of global risk, is a tangible manifestation of a new global order where major emerging markets are poised to challenge the long-held dominance of the G7.

The BRIC acronym, coined by Goldman Sachs economist Jim O’Neill in 2001, initially envisioned Brazil, Russia, India, and China as future economic titans.

With the addition of South Africa in 2010, and a growing roster of nations like Egypt, Ethiopia, Iran, and the UAE joining or affiliating, the BRICS+ phenomenon has transcended its original scope.

This expanded alliance is far more than a collection of commodity producers; it represents a formidable challenge to Western hegemony, exhibiting strengths that many G7 nations now conspicuously lack.

Vassalou emphasizes that the BRICS+ advantage extends well beyond natural resources, though their combined control over energy, rare earths, industrial metals, and food supplies is undeniable.

China, for instance, is a serious contender for global technological leadership, while Russia and India are advancing military applications.

The coalition’s power rests on a diverse foundation: technology, vast energy resources, complete commodity spectrums, control over vital maritime trade routes, significant military capabilities, and favorable demographics poised for consumption growth.

These are the very levers of economic growth and geoeconomic dominance in the coming decades, and the BRICS+ nations are actively strengthening their bonds along these dimensions.

The G7’s reaction has been palpable.

The United States, in particular, has sharply redirected its foreign policy focus towards Asia, aiming to counter China’s rapid ascent.

This strategic pivot has, perhaps inadvertently, diminished Europe’s geopolitical significance, prompting a scramble for re-industrialization and a renewed focus on strategic autonomy within the continent.

The West, having embraced specialization and outsourced manufacturing during the era of globalization, is now experiencing a “huge wakeup call,” as Vassalou notes.

The US, despite its technological innovation, finds its future capabilities undermined by a lack of domestic manufacturing, breaking the virtuous cycle between design and production.

China stands as the undisputed leader within the BRICS+ bloc, with Russia as its junior partner.

For Beijing, the coalition offers vital alternative markets, a crucial outlet for its current overproduction issues, and a means to sustain growth rates amidst increasing barriers to US and European markets.

This isn’t an ideological crusade; it’s pragmatic economics.

China, unlike some Western counterparts, refrains from lecturing its partners on human rights or governance, fostering an environment of perceived equality that resonates deeply with nations still harboring grievances from colonial times or feeling marginalized in global discussions.

India and Brazil, for example, have long sought a more proportionate voice on the international stage, particularly within institutions like the UN Security Council.

BRICS+ offers them that platform.

The implications for the global economy are far-reaching.

The shift away from unfettered globalization and free trade, while potentially fostering regional resilience, is also inherently inflationary in the short term, as supply chains are re-routed and production replicated.

Moreover, the long-held distinction between “developed” and “emerging” markets is rapidly eroding.

The traditional markers – diversified industrial base, open trade, stable laws, tech leadership for developed economies, and the inverse for emerging – no longer hold firm.

Investors, therefore, must adapt.

Vassalou cautions against passive investing in this uncertain era.

“At this point, being passive is almost more risky than being active,” she asserts, highlighting the current inflection point from one global financial arrangement to another, still undefined.

Portfolios demand active management, constant recalibration of risk, and robust downside protection.

Thematic investing, focusing on key drivers like technology, energy, and demographic shifts, will become paramount.

Furthermore, the increasing competition for economic and geopolitical dominance may see more firms opting to remain private, making private credit an increasingly vital asset class.

Despite the rhetoric of de-dollarization, the US dollar’s safe-haven status remains secure for the foreseeable future.

Efforts by BRICS+ nations to use stablecoins or increase renminbi transactions are primarily aimed at bypassing the US dollar settlement system to circumvent sanctions, rather than fundamentally abandoning the greenback.

China, despite its growing economic might, still lacks the open capital markets and institutional stability required to provide credible safe assets, a prerequisite for a global reference currency.

Indeed, any rapid expansion of renminbi use without these reforms could introduce significant systemic risk, potentially triggering another Asian financial crisis.

Russia’s continued resilience post-Ukraine invasion serves as a stark example of the BRICS+ coalition’s practical utility.

Its ability to export energy to China and other members, receiving payment through alternative systems, has blunted the impact of Western sanctions – an ironic outcome, Vassalou notes, given that the promotion of stablecoins by some effectively undermines sanctions enforcement.

In this volatile landscape, diversification and reduced leverage are critical.

Historical risk models, based on a bygone era of globalization, are likely to underestimate the true scope of current risks.

As the world navigates escalating debt levels and geopolitical uncertainties, the risk of market crises is rising.

The message for investors is clear: the rules of engagement are changing, and a proactive, discerning approach is no longer an option, but a necessity.

The rally in emerging markets is not just a blip; it’s a harbinger of a new global order, demanding a fresh perspective on wealth allocation and risk management.

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